We show you how to gain better control of customer relationships in addition to selling more products and services with the customer relationship management (CRM) functions in Microsoft Dynamics AX (formerly Axapta)
In a market where products and services are becoming increasingly similar and therefore interchangeable, only companies that put the satisfaction of their customers first are going to survive. Satisfied customers ensure success over the long term. In addition to the quality of products and services, the basis for good customer relationships includes addressing customers purposefully, providing comprehensive and individual service, and ensuring smooth interaction. Well structured, highly professional customer relationship management is therefore gaining more and more importance – regardless of company size. Simple customer databases are strained to the limits of their capabilities. Efficient IT solutions are needed.
With Microsoft Dynamics AX, you obtain CRM functionality for planning, implementing and evaluating marketing campaigns and to manage all sales-related processes from A to Z.