Solutions & Products
|Link to printed page:||http://en.sycor-group/e-commerce/worth-knowing/customer-engagement-commerce/|
|Printed on date:||8/19/17|
The SAP Hybris Cloud for Customer modules can be used among other ways through apps on iOS, Android, Windows 8 and newer devices. For planned offline use, the data are simply downloaded before they are used and processed offline. When the employee goes online again, the data are automatically synchronized with the central SAP Hybris Cloud for Customer system. This function is probably the most crucial benefit of the solution.
SAP Hybris Cloud for Sales – the sales tool
With the SAP Hybris Cloud for Sales, the sales department is provided with a tool that makes the handling of day-to-day tasks efficient in a modern user interface. It includes classic CRM tasks for lead and opportunity management, the logging of sales activities and much more.
SAP Hybris Cloud for Service – more for the service department
With the SAP Hybris Cloud for Service, service departments benefit from powerful tools that simplify organization of their day-to-day business. The solution supports ticket processing, scheduling field service employees and many other everyday service processes.
SAP Hybris Cloud for Marketing and SAP Hybris Cloud for Social Engagement – the add-ons for the marketing department
SAP Hybris Cloud for Marketing is an add-on to the SAP Hybris Cloud for Sales or SAP Hybris Cloud for Service. It provides users, in our experience mostly sales and marketing employees, with a number of marketing tools for transactional marketing. For example, it can be used to define target groups and to create and send out e-mail campaigns using templates, with a subsequent evaluation of the responses. The SAP Cloud for Marketing can also be expanded with the SAP Hybris Cloud for Social Engagement – a tool that assists employees with the planning, execution and evaluation of marketing or service activities using social media.
What many don't know: SAP Hybris Cloud for Marketing is not identical to SAP Hybris Marketing. Unlike SAP Hybris Cloud for Marketing, SAP Hybris Marketing is a SAP HANA-based solution for the analysis of big data volumes in real time. This makes it possible to provide SAP Hybris Commerce users with a personalized shopping experience, or to define target groups for campaigns. In addition to the data procurement methods that are already integrated, SAP Hybris Profile can be used to further enrich the data.
SAP Hybris Commerce is the strategic shop platform from SAP. This is the product that first made hybris great. Enriched through seamless integration into the SAP back-end, the platform now meets all requirements to offer a state-of-the-art online shopping experience for customers. The platform is suitable for both B2C and B2B online shops since the open architecture makes it possible to expand the shop as desired, adapting it to user requirements.
What are called accelerators can also be used to speed up the shop implementation. These are ready-made shop templates used as a basis for a company's individualized presence. The templates reduce implementation costs since the shop can go online faster and with less programming effort.
With the SAP Hybris product range, you can address customers individually and provide them with comprehensive support. Horizontal integration between the components and vertical integration with the SAP back-end open up possibilities that go far beyond classic or standalone CRM solutions. Or, as they say, more than CRM!
Head of Customer
Engagement and Commerce
Phone +49 551 490 2128