Göttingen - 10/18/17
Pharmaceutical product manufacturer Teva with its ratiopharm brand chooses training by Sycor mbs for CRM harmonization
What counts for harmonizing the CRM landscape in a company? Aside from selecting and implementing the software, user training is crucial for project success. That is why the pharmaceuticals company Teva with its ratiopharm brand in Germany and the Mepha brand in Switzerland chose training and support from SYCOR mbs GmbH for its rollout in the DACH region. Sycor also provided training for the introduction of a new telephone system in Customer Care.
The group initiated a CRM harmonization to ensure that all Teva business units work with the same CRM system – a solution from Veeva Systems specific to the pharmaceuticals industry. Training the users was on the agenda after implementing the software. Here the companies in the DACH region were combined into regional groups and trained by Sycor. In selecting a suitable training partner, the company emphasized several years of industry knowledge in addition to Veeva expertise. "Ultimately Sycor convinced us with a coherent concept, which it implemented successfully," explains Tobias Schleicher, Senior Project Manager and in charge of the digital backbone at ratiopharm.