Göttingen - 12/9/16

CAT-Partner Allied Rental Modaraba Improves Efficiency with Sycor.Rental

The Pakistani rental company Allied Rental Modaraba has implemented Microsoft Dynamics AX and the industry solution Sycor.Rental. A uniform database for decision making, streamlined and automated processes, and improved quality of service are among the benefits for the CATERPILLAR specialist.


Since Allied Rental Modaraba as the first rental business for mobile equipment and machines in Pakistan was founded and listed on the Karachi stock exchange in 2007, the company has grown continuously. Allied Rental started with capital equivalent to USD 5 million. Today its market capitalization is USD 73 million. As a CAT Rental Store, Allied Rental has specialized in the rental of mobile power supplies, construction machines, trucks & trailers, tractors, lift trucks, mobile cranes, and mobile lighting. In 2014 the company was the seventh dealer in the world to reach the 5-star status in the CAT® Rental Power Operational Excellence Program.

"The rapid growth of our vehicle and equipment fleet and therefore our company in the last few years prompted us to invest in our IT infrastructure and to look for a suitable ERP solution," explains Murtaza Ahmed Ali, CEO of Allied Rental Modaraba. There were several goals for the implementation: standardizing processes, creating an integrated system for the management of the entire company, and harmonizing the database of the rental specialist to support management decisions. "From our perspective, having an overview of our entire business quickly at all times so that reliable controlling mechanisms can be used is essential," says Murtaza Ahmed Ali. "Only then is it possible to identify and realize potential for improvements in the planning and operating processes."

Sycor Pressemitteilungen / Sycor Press releases

Press release

CAT Partner Allied Rental Modaraba Improves Efficiency with Sycor.Rental


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Stephanie Rath

Sycor contact

Stephanie Rath

Marketing - PR

Phone +49 551 490 2425

Fax +49 551 490 2901


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Phone +49 551 490 0


ERA Microsoft competencies of Sycor Group ARA American Rental Association - Associate Member Microsoft Dynamics Certified for AX 2012