European launch of a sales force structure

Sycor mbs delivers European-wide multilingual training and testing services as well as a CRM Service Desk.

InterMune is an US biotechnology company with the European headquarters in Switzerland. It is the global leader of idiopathic pulmonary fibro-sis (IPF) therapies. With the European approval in 2011 everything was ready for the launch of a European sales- and marketing-structure.

The decision for Sycor mbs as project partner was based on extensive experiences and reputation, established by Sycor mbs in the pharmaceutical sector.

Veeva, one of the fastest growing companies in this area, was chosen to deliver the CRM system. It is based on the  platform and is complemented by the iRep-App for the iPad. Concur, an expense reporting tool, and Veeva Vault, a content  management system, were added during the project to the Sycor mbs services.

Testing & Training

„The Sycor mbs concept to deliver training and CRM support from one hand has been proven as a success for the establishment of an ongoing support service.” – Peter Brown, Vice President IT, InterMune Inc.

Besides the development of the training material for five different countries with country specific changes, Sycor mbs also  conducted the testing for the application at the respective headquarters.

The on-site end-user trainings by Sycor mbs have been delivered in local language to ensure, that questions and problems could be solved early.

CRM support

„Due to the competent and friendly CRM support I am spending less time maintaining data within the CRM system and can concentrate now on my actual work.“ – Claudia Bahne, Key Account Manager, InterMune.

Besides support activities in local language, Sycor mbs has taken over additional services for InterMune within the ongoing Veeva development process. This includes the setup of a Salesforce-for-Outlook-Connector and trainings for the InterMune employees in one of the many comprehensive Veeva Updates. Furthermore Sycor mbs deliver services for InterMune US and Canada regarding data load and data clearing.

Therefore Sycor mbs is a valuable partner for a growing company like InterMune.

European launch of a sales force structure (ongoing)

  • Project goals: European-wide training, European-wide testin, European-wide CRM support
  • All services in local language
  • Development of training material
  • Localization
  • Testing
  • End-user-training
  • Multilingual 2nd Level CRM support

More about the company:

Referenz: Intermune

InterMune Deutschland GmbH


Headquarters: Berlin, Germany
Industry: Biotechnology
Products: global leader of idiopathic pulmonary fibrosis (IPF) therapies
Harald Tingelhoff

SYCOR mbs GmbH

Harald Tingelhoff

Director Business Information


Heinrich-v.-Stephan-Str. 1-5

37073 Göttingen

Phone +49 551 490 0

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